The current economic climate has caused some companies to defer or cancel consumer market research surveys. In many cases, a company may have correctly determined that the cost of completing a survey within the parameters required for actionable data is no longer possible given its current budget. However, defining exactly what those parameters should be is not always clear, and that is what determines the project cost. This article focuse (more…)

Understanding the most valuable action (MVA) theory will increase the profit you make from your content website.

The best money-making content websites have multiple revenue streams. Often they have contextual advertising, display advertising, affiliate links, paid membership, an online shop selling books, reports and other items, an order form for tickets to offline events and much more. The tendency of a lot of these sites i (more…)

On the assumption Porter recommends to use one of three strategies in order to strengthen positions: 1. Leadership at the expense of economy on costs. Companies which have decided to use this strategy direct all their actions towards costs reduction. This may lead to greater market share, availability of competitive advantages (access to cheap raw materials, low costs of product delivery and selling), well-defined expenses control, possibility (more…)